Done for you, start to finish
We build it, train it on your shop, and run it. You never log into anything or touch a setting.
Zero setupHuman-managed24/7 coverage
Done-for-you · No setup
Every call you miss is a job for the next guy.
Personafied answers every missed call, sorts out the job on the spot, and hands it to you — done for you, nothing to set up.
85% of voicemail callers dial the next contractor.
9:41
MP
Mike's Plumbing
Live catch · 0:12
Today 11:42 PM
Missed call · 11:42 PM
Hey Sarah — thanks for calling Mike's Plumbing! You're booked today at 2:30 PM for the water heater leak. See you then.
Answered in 0:12
Emergency flagged — Mike notified
iMessage
↑
12→12jobs/mo
Mike's Plumbing — last month
Under a sink? Phone in the truck.·Call back at 6pm — already booked someone else.·$300–450 per missed job.·Five calls a week = a truck payment to your competition.·Under a sink? Phone in the truck.·Call back at 6pm — already booked someone else.·$300–450 per missed job.·Five calls a week = a truck payment to your competition.·
The real cost
"You can't answer with your hands full."
You're under a sink. The phone's in the truck. By the time you call back at 6, they've already booked the next plumber on Google. Five missed calls a week at $300–450 a job is a truck payment you're handing your competition.
HOW IT WORKS
How Personafied catches the call
The moment you can't pick up, Personafied steps in — qualifying the job, flagging emergencies, and handing you a summary ready to act on.
- A call comes in while you're on the job
- AI answers instantly in your business name
- Identifies the job type and urgency
- Urgent jobs text you immediately
- Standard requests get captured and scheduled
- You receive a job-ready summary on your phone
Incoming call
Call comes in
You miss it — you're on the job
AI answers instantly
Greets caller in your business name
Understands the request
Identifies job type and urgency
Urgent job
Texts you immediately
Standard booking
Captures details and schedules
You get the summary
Job-ready info sent to your phone
Job booked
Post-call update
CRM logged, confirmation sent
Why trades choose us
Built for the trade
Not another app to learn. A service that runs while you're on the tools.
Sounds like your shop
Built by hand from how you actually talk to customers — not a canned bot blasting links.
Emergencies reach you
We don't fake being you on a real emergency. We flag you fast — some calls a robot shouldn't take.
One job pays for the month
Recover a single job you'd have lost and it's already paid for itself. The rest is yours.
Hear the difference
Hear it catch a call.
Pick a trade. Hit play. This is what your missed callers hear.
Your voicemail isn't cutting it anymore.
"You've reached Mike's Plumbing. Leave a message..."
Customer hangs up. Calls the next guy.
Personafied
"Hey — thanks for reaching out to Mike's Plumbing! What's the address and how bad is the leak?"
0:000:00
Pricing
Simple, straight pricing
Every missed call is a job walking to your competition — we answer so you don't lose it while you're on the tools.
Set up by hand, not a generic bot
Built from your actual call recordings, not a one-size-fits-all script.
Tuned every week
We listen to real calls and adjust the voice and responses weekly, for as long as you're a client.
Backed by a real guarantee
Setup fee at risk until you approve it, full coverage or the month's free, kill switch anytime.
Core
Voice coverage for every call you miss
$199/mo
+ one-time setup fee
- Answers every missed call
- Emergencies flagged to you
- Trade-aware triage
- Qualified lead handed to you
Complete
Everything in Core, plus the website chat widget
$399/mo
+ one-time setup fee
- Answers every missed call
- Emergencies flagged to you
- Trade-aware triage
- Qualified lead handed to you
- Chat widget on your website, answering questions 24/7
- Captures name + email from every visitor who chats in
- Every chat lead synced straight to your CRM
FAQ
We customize the bot's script and tone to match your brand. Most customers won't realize it's AI until they hear how natural it sounds.